first choice
       guitars & amplifiers

Privacy Policy

Last Updated: [14/09/2024]

 

Welcome to First Choice Guitars (the "Site"). Your privacy is important to us, and this Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, particularly in connection with our participation in the Amazon Associates Program and other affiliate marketing activities.

 

Who We Are

First Choice Guitars & Amplifiers is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk and other affiliated sites.

 

What Information We Collect

We collect various types of information when you visit our website, including:

• Personal Information: This may include your name, email address, or any other information you voluntarily provide to us when you subscribe to our newsletter, leave comments, or contact us directly.

• Non-Personal Information: This includes data collected automatically when you visit our site, such as your IP address, browser type, device information, referring/exit pages, and operating system. This data is collected through cookies and similar technologies.

• Affiliate Tracking Information: When you click on an affiliate link, such as those to Amazon, cookies are used to track your visit to the affiliate site so that we can earn a commission on any purchases you make.

 

How We Use Your Information

We use the information we collect for the following purposes:

• To Operate and Maintain the Website: Ensuring that our website functions correctly and efficiently.

• To Improve User Experience: Analysing how visitors use our site to improve its content and usability.

• To Communicate With You: Responding to your inquiries, sending newsletters (if you have subscribed), and providing updates.

• Affiliate Marketing: Tracking your clicks on affiliate links and earning commissions from qualifying purchases.

 

Legal Basis for Processing Your Information

We process your personal information under the following legal bases:

• Consent: When you voluntarily provide your information (e.g., subscribing to a newsletter).

• Legitimate Interests: To improve our website and understand how it is used, and to perform our affiliate marketing activities.

• Legal Obligations: To comply with applicable laws and regulations.

 

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember Your Preferences: Such as language and location settings.

• Analyse Website Traffic: Through services like Google Analytics.

• Track Affiliate Links: So we can earn commissions on qualifying purchases.

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect your ability to use some features of our website.

 

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with:

• Service Providers: Third parties who assist us in operating our website, conducting our business, or providing services to you, such as email newsletter providers.

• Affiliate Partners: Such as Amazon, to track purchases made through affiliate links.

 

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

 

Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.

• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.

• Right to Erasure: You can request that we delete your personal data, subject to certain conditions.

• Right to Restrict Processing: You can request that we limit the processing of your personal data under certain circumstances.

• Right to Object: You can object to our processing of your personal data for direct marketing purposes.

• Right to Data Portability: You can request that we transfer your personal data to another organization, where feasible.

 

Security of Your Information

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We encourage you to review this page periodically to stay informed about how we protect your information.

 

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at: info@firstchoiceguitars.com